Paid Advertising & Performance Campaigns
OTO Studio plans and manages paid acquisition around the business model, offer and customer journey — not around vanity metrics. Advertising is connected to landing pages, conversion tracking and lead handling so spend can be evaluated against real business outcomes.
Advertising capabilities
- Google Search Ads
- Meta / Facebook / Instagram advertising
- Retargeting and remarketing
- Campaign strategy and audience planning
- Ad creative and copy
- Campaign landing pages
- Offer testing
- Conversion tracking and attribution
- Lead and booking measurement
- Budget and performance optimization
Ad spend stays separate
Media budget is controlled by the client and paid directly to the advertising platform. OTO's fee covers strategy, creative, setup, management, testing and reporting.
Advertising is only as strong as the destination
If the website, offer or follow-up path is leaking demand, OTO can fix that before or alongside the campaign. Sending more traffic into a broken customer journey does not create sustainable growth.
Related capabilities
Build a campaign around the numbers that matter
Bring the offer, target customer and budget. OTO can build the acquisition path around qualified conversations and measurable results.