Packages & Engagement Models
OTO Studio scopes around the business objective instead of forcing every client into the same bundle. These engagement models show how services can be combined; the final scope and price are confirmed after discovery.
Brand Foundation
For businesses that need a clear identity before they market. Typical scope: positioning, messaging, logo and visual identity, typography, colour, creative direction and practical brand guidelines.
Website Launch
For businesses that need a new digital presence. Typical scope: discovery, UX/UI, custom design and development, responsive build, technical SEO, analytics, forms, conversion paths and launch support.
Website Redesign & Conversion
For established businesses whose existing site no longer reflects the brand or customer journey. Scope can include content and URL inventory, redesign, conversion strategy, development, migration, redirects, analytics and post-launch monitoring.
Content Engine
For businesses that need a consistent creative presence. Scope can combine photography, video, Reels/TikToks, social graphics, copy, campaign concepts, content calendars and promotional assets.
Paid Growth
For businesses that need measurable acquisition. Scope can combine Google Ads, Meta advertising, retargeting, landing pages, creative, conversion tracking, lead attribution and ongoing optimization. Media spend stays separate and client-controlled.
Search & Authority
For businesses that need stronger discovery across Google and answer engines. Scope can combine technical SEO, local SEO, content architecture, AEO, structured data, internal linking, entity clarity, reviews, citations, competitor research and measurement.
CRM & Retention
For businesses that need to stop losing leads and customers after the first interaction. Scope can include CRM, lead routing, email, SMS, segmentation, loyalty, referrals, review workflows, reactivation and lifecycle reporting.
Full Launch Packages — Foundation, Growth Engine & Dominate
OTO has structured full-service launch engagements in three levels: Foundation for the essential digital launch system; Growth Engine for a deeper conversion, content and customer-lifecycle build; and Dominate for an aggressive multi-channel launch with expanded creative, CRM, retention and outreach.
These packages are customizable. Services can be added, removed or mixed based on what the client already has. Advertising spend and approved third-party production remain separate.
Foundation can include
- Website or launch landing system
- Google and local visibility setup
- Core content assets
- Launch campaign
- Basic CRM and retention setup
- Initial launch runway and measurement
Growth Engine can include
- Premium website and conversion system
- Expanded monthly creative/content production
- Full acquisition campaign
- Photography or production scope
- Lifecycle email/SMS campaigns
- Loyalty, referral and reactivation systems
- Creator/community outreach
- Longer launch and optimization runway
Dominate can include
- High-volume creative and campaign system
- Photo/video production
- Multi-channel launch takeover
- Advanced CRM and lifecycle system
- PR and outreach support
- Retargeting, loyalty and reactivation
- Extended optimization and growth runway
Custom Technology
When the business needs technology beyond a marketing site, OTO can scope ordering systems, custom web apps, customer platforms, CRM dashboards, portals and larger connected digital operating systems as separate custom builds.
How pricing works
Builds are scoped as projects. Ongoing marketing, content, SEO and growth are usually structured as monthly retainers. Advertising budget is always separate from OTO management fees. Third-party vendors or production costs are approved separately before commitment.
Explore the services behind the packages
Build the right package around the business
Tell us what you already have, what is missing and what outcome matters. OTO will combine only the services needed.